
There’s a definite link between fleet driving-safety culture and the number of accidents a fleet suffers. So, what is driving-safety culture, how is it measured, improved and maintained?
These are really good questions because, however culture is measured there must be consistency between this year’s method and last year’s or else no useful comparison can be made. Equally, if fleet “A” is measured using the same rule of thumb as fleet “B” then important comparisons can also be made between them.
The level of driving-safety culture within an organisation is set mainly through leadership and example although other factors play a significant role such as business strategy, driver incentives, internal policies, consistency of approach and operational procedures.
A difficult challenge is presented through the need to move from a negative culture, which may have been ingrained over many years, to a more positive one. This may involve laying the stick to one side in favour of using a carrot, or vice versa. Changes often occur only when past experience no longer provides a basis for future action.
In that respect, fleets need clues as to how to change course, what might work better and how to ensure consistency of approach. It is for all these reasons that RVM Assist created and launched the Rose Index method of measuring, scoring and improving driving-safety culture as an integral element of its risk programs.
In these times, one can only say with certainty that things are changing and the opportunity therefore exists to proceed with a more flexible and open mind. If you would like to know where your culture sits then get your Rose Index score by calling Paul or David on 01132248800 or by emailing risk@rvmassist.co.uk
Paul Rose
Director
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